Around 1,100 new companies incorporate in New Zealand every week. Nearly 80% of them have no website yet. Most founders will Google for a web designer within their first 60 days. FreshFirms puts them in your pipeline the day they register - before anyone else finds them.
FreshFirms monitors the public NZ Companies Register every weekday and emails you newly-incorporated companies in your region with director names, business type, suburb and registration date. The 'No Website Yet' filter surfaces every fresh incorporation that has no web presence at all - your entire ICP in one feed, updated daily.
The window is short. Founders decide on a web designer early, and once they have launched with someone they rarely switch. Reaching out in the first 30-60 days with a brief, helpful note - referencing their industry and what a strong website looks like for that sector - is how solo designers build a consistent pipeline without relying on referrals or cold platforms like Upwork.
On the Pro plan, filter by industry to focus on the businesses that match your portfolio and pricing: hospitality and retail (high visual standards, clear ROI), professional services (credibility and trust signals), construction and trades (local SEO and review integration), or tech startups (modern stack, performance). Each company card shows the director name, registered region, business type and age - everything you need to send a personalised first message.
FreshFirms also finds email addresses and phone numbers for a proportion of new companies. Where a contact exists, you can send an intro email directly from the platform in your name, and it will track opens and replies automatically. For companies with no contact yet, use the director name and registered office address to reach out via LinkedIn or post.
Data is from the public NZ Companies Register / NZBN.
From the public register to your inbox in three simple steps.
Choose where you operate - one region on Starter, all of NZ on Pro.
Every weekday we pull newly-incorporated companies and enrich each with directors, address and a plain-English summary.
A clean feed lands in your inbox. Reach out while the company is still brand new.
Start with a 7-day free trial. Cancel anytime - no lock-in.
Around 79% of newly-incorporated NZ companies have no public web presence at registration. That is the core signal FreshFirms surfaces for web designers.
Yes. The dashboard has a "No website yet" filter chip that shows every tracked company with no discovered web presence. This is your primary filter as a web designer.
The first 30-60 days after incorporation is the prime window. Founders are actively researching providers, have no existing supplier relationship, and have the highest receptivity to a well-timed intro.
Yes, on the Pro plan. Filter to hospitality, retail, construction, or professional services to match your design portfolio and typical client profile.
The public NZ Companies Register and the NZBN service, both operated by MBIE. Updated every weekday.
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