A new company just incorporated. The director has fresh income, new business risk, and urgent questions about KiwiSaver, life and income-protection insurance, and how to structure their finances as a business owner. Most haven't yet spoken to a financial adviser.
FreshFirms watches the public NZ Companies Register every weekday and emails you newly-registered companies in your region, with director names, business type, suburb and registration date. New company directors are at the highest-need moment for personal and business financial advice: income protection, life insurance, key-person cover, KiwiSaver contributions as a self-employed person, and investment planning for business profits.
The timing is everything. New sole-director LTDs - the dominant company type in NZ - represent a founder who has just gone out on their own. They need advice they have never needed before, and they haven't yet chosen who to work with. A brief, helpful introduction from a local adviser - offering a free session for new business owners - is exactly what they need.
With ~60,000-65,000 new companies a year and average first-year adviser revenue per new client of NZ$1,200-3,000+, even a modest conversion rate makes FreshFirms pay for itself in the first month. Choose your region and cadence, and reach out first.
Data is from the public NZ Companies Register / NZBN.
From the public register to your inbox in three simple steps.
Choose where you operate - one region on Starter, all of NZ on Pro.
Every weekday we pull newly-incorporated companies and enrich each with directors, address and a plain-English summary.
A clean feed lands in your inbox. Reach out while the company is still brand new.
Start with a 7-day free trial. Cancel anytime - no lock-in.
Income protection insurance, life and TPD cover, KiwiSaver setup as a self-employed person, key-person insurance, business succession planning, and investment advice for business profits.
A new company director is at the exact inflection point when personal and business finances diverge. They face decisions they have never faced before and have not yet committed to an adviser.
Yes, on the Pro plan - filter to self-employed trades, consultancies and professional services which generate the most adviser revenue.
Yes. FreshFirms sources all data from the public NZ Companies Register and the NZBN service, operated by MBIE.
New companies by region: Auckland · Wellington · Christchurch · Hamilton · Tauranga · Dunedin · Palmerston North · Napier & Hawke's Bay · Rotorua · Nelson · New Plymouth · Gisborne · Whanganui · Blenheim & Marlborough · Whangarei · Invercargill · Queenstown · Timaru · Lower Hutt · Taupo · Whakatane · Masterton
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