For financial advisors

New NZ business owners need financial advice - reach them at the right moment

A new company just incorporated. The director has fresh income, new business risk, and urgent questions about KiwiSaver, life and income-protection insurance, and how to structure their finances as a business owner. Most haven't yet spoken to a financial adviser.

FreshFirms watches the public NZ Companies Register every weekday and emails you newly-registered companies in your region, with director names, business type, suburb and registration date. New company directors are at the highest-need moment for personal and business financial advice: income protection, life insurance, key-person cover, KiwiSaver contributions as a self-employed person, and investment planning for business profits.

The timing is everything. New sole-director LTDs - the dominant company type in NZ - represent a founder who has just gone out on their own. They need advice they have never needed before, and they haven't yet chosen who to work with. A brief, helpful introduction from a local adviser - offering a free session for new business owners - is exactly what they need.

With ~60,000-65,000 new companies a year and average first-year adviser revenue per new client of NZ$1,200-3,000+, even a modest conversion rate makes FreshFirms pay for itself in the first month. Choose your region and cadence, and reach out first.

A taste of this week's new companies

See the full live sample →
TB
THE BAGEL SHOP LIMITED
Registered
Oamaru
Cafe operation
Inc. 5 Jun 2026 Teresa Renee HEREWINI Cafe operation
ML
MARAEROA LIMITED
Registered
Ponsonby, Auckland
Trustee service
Inc. 5 Jun 2026 Michael Peter HEMPHILL Trustee service
JB
JGL BUILDERS LIMITED
Registered
Auckland
Building, house construction
Inc. 5 Jun 2026 Joseph LESTOJAS Building, house construction
NZ
NEW ZEALAND IJETFLOOR LIMITED
Registered
Auckland
Tiles - floor - retailing
Inc. 5 Jun 2026 Tailin WU Tiles - floor - retailing
FL
FREDDORA LIMITED
Registered
Hamilton
Investment - residential property
Inc. 5 Jun 2026 Robyn Maria INNES Investment - residential property
TM
TINY MONSTR LIMITED
Registered
Auckland
Game retailing
Inc. 5 Jun 2026 Alvin Sing Teck LEE Game retailing

Data is from the public NZ Companies Register / NZBN.

How it works

From the public register to your inbox in three simple steps.

01

Pick your region

Choose where you operate - one region on Starter, all of NZ on Pro.

02

We watch the register

Every weekday we pull newly-incorporated companies and enrich each with directors, address and a plain-English summary.

03

You reach out first

A clean feed lands in your inbox. Reach out while the company is still brand new.

Simple pricing

Start with a 7-day free trial. Cancel anytime - no lock-in.

Starter
NZ$49/mo
7-day free trial
  • 1 region of your choice
  • Weekly digest (every Monday)
  • Email delivery
  • New companies enriched with a summary
  • Website & contact details (auto-discovered)

Compare plans & start free trial

FAQ

What financial needs do new company directors have?

Income protection insurance, life and TPD cover, KiwiSaver setup as a self-employed person, key-person insurance, business succession planning, and investment advice for business profits.

Why target new incorporations specifically?

A new company director is at the exact inflection point when personal and business finances diverge. They face decisions they have never faced before and have not yet committed to an adviser.

Can I filter by industry?

Yes, on the Pro plan - filter to self-employed trades, consultancies and professional services which generate the most adviser revenue.

Is this data from the official NZ register?

Yes. FreshFirms sources all data from the public NZ Companies Register and the NZBN service, operated by MBIE.

Also useful

New companies by region: Auckland · Wellington · Christchurch · Hamilton · Tauranga · Dunedin · Palmerston North · Napier & Hawke's Bay · Rotorua · Nelson · New Plymouth · Gisborne · Whanganui · Blenheim & Marlborough · Whangarei · Invercargill · Queenstown · Timaru · Lower Hutt · Taupo · Whakatane · Masterton

Be first to every new company in your patch.

Start your 7-day free trial today - built for financial advisors, planners and insurance advisers.

Start free trial