A company incorporates with no logo, no website, no visual identity. Within weeks they will either engage a branding agency or bodge something together themselves. FreshFirms puts them in your pipeline the moment they register - before they make that decision.
FreshFirms monitors the public NZ Companies Register every weekday and delivers newly-incorporated companies to your inbox with director names, business type, suburb and registration date. Brand-new companies are the ideal client for a branding agency: they have a blank slate, a real budget question to answer, and an urgent need to look credible before they start selling.
NZ incorporates around 1,100-1,250 new companies every week. Agencies that reach out early - with a portfolio link, a short note on what a strong brand does for a new business, or even just a congratulations - win far more briefs than those who wait for inbound. On Pro, filter by industry to find the companies most likely to invest in brand: trades and construction, professional services, hospitality, retail, and tech startups all have strong branding ROI and recurring identity work as they grow.
Filter by region to focus on your local market. Use the director contact details and company summaries to personalise outreach. New companies are price-sensitive but open-minded - an agency that reaches out at the right moment with the right framing wins the relationship long-term, from the initial logo right through to rebrands and brand management.
Data is from the public NZ Companies Register / NZBN.
From the public register to your inbox in three simple steps.
Choose where you operate - one region on Starter, all of NZ on Pro.
Every weekday we pull newly-incorporated companies and enrich each with directors, address and a plain-English summary.
A clean feed lands in your inbox. Reach out while the company is still brand new.
Start with a 7-day free trial. Cancel anytime - no lock-in.
Trades, professional services (law, accounting, consulting), hospitality, retail, and tech startups all need a credible brand from day one. Filter by industry on Pro to zero in on your strongest sectors.
Most founders think about brand identity in the first 30-60 days - before they start marketing. Early outreach positions you as the expert to call, rather than the third Google result they find after DIY fails.
FreshFirms shows the director name for every company. When an email or website is found, it appears in your feed with a one-click outreach option. For the rest, use the LinkedIn lookup or post a letter to the registered office.
The public NZ Companies Register and the NZBN service, both operated by MBIE. Updated every weekday.
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