Both tools cover NZ business data. Here is how they differ, and which one is right for you.
| Feature | FreshFirms | Firmable | Notes |
|---|---|---|---|
| NZ company data | |||
| Focus on newly-registered companies | Firmable covers all 211k NZ businesses; FreshFirms tracks every new incorporation as it happens | ||
| Auto-email new leads on your behalf | FreshFirms sends personalised intro emails from your name the day the company registers | ||
| Daily intent-signal alerts | Incorporation is the highest-intent moment: the founder is actively seeking accountants, insurance brokers, and IT providers | ||
| Contact discovery (email + phone) | |||
| AI-drafted outreach emails | |||
| Built-in CRM pipeline (New / Contacted / Won) | |||
| Personalised prospect preview pages | |||
| Director portfolio (serial founder alerts) | |||
| Tech stack detection (Shopify, WordPress, Xero) | |||
| Saved searches + keyword alerts | |||
| NZ-specific regulatory context (LBP, FAP, hospitality) | FreshFirms flags which new companies need GST, an annual return, or a professional licence | ||
| HubSpot / Pipedrive CRM push | |||
| Webhook + Zapier-compatible API | |||
| Free trial, no card required | |||
| Price | NZ$49-99/mo | NZ$95-290/mo | FreshFirms: NZ$49-99/mo. Firmable: NZ$95-290/mo (annual only) |
If you're an accountant, insurance broker, mortgage adviser, IT provider, or lawyer, the highest-value window is the first 30-60 days after incorporation. FreshFirms is built exclusively for this moment. 1281 new NZ companies registered this week alone, 117 with discoverable contact details.
FreshFirms emails new leads from your name the day they register, with an AI-drafted intro personalised to the company's industry. You only deal with the replies. Firmable shows you the data; FreshFirms does the outreach.
FreshFirms Pro is NZ$99/mo on a monthly plan with no minimum term. Firmable starts at NZ$95/mo but requires an annual commitment. One new client from FreshFirms typically covers months of subscription cost.
Firmable covers 211,000+ NZ companies of all ages, including established businesses. FreshFirms focuses on new registrations only (the last 60-90 days). If you're prospecting across all of NZ's existing business base, Firmable has more breadth.
Firmable includes company size, employee count, and decision-maker job titles for established companies. FreshFirms focuses on directors of newly-incorporated companies, where the director IS the decision-maker.
Yes. Some subscribers use FreshFirms to capture new-company leads and Firmable to prospect into established businesses. The two approaches are complementary, not competing.
Yes. FreshFirms offers a 7-day free trial on both plans, with no credit card required. You can cancel before the trial ends and pay nothing.
All 22 New Zealand regions, including Auckland, Wellington, Canterbury, Waikato, Bay of Plenty, and all others. The Companies Register is national.
FreshFirms features are based on what's live today. Firmable features are based on their public pricing page (last checked June 2026). Both products evolve regularly; verify with each vendor before purchasing.
No card required. Cancel anytime. Start reaching new NZ companies today.
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